Human beings require privacy. We all require a private location where we can feel safe from scrutiny and judgment. In dystopic governments, complete transparency is seen as a violation of freedom. However, those in power prioritize personal privacy.
Privacy is a primary priority for policymakers and has become a social concern in many countries, including Europe and China. However, it is unlikely that humans have ever had less privacy. Physical surveillance is pervasive, with cameras deployed by governments on streets, stations, and public transport, companies in shops, and individuals outside their homes. In recent decades, the rise of digital services has led to increased surveillance of personal information. As a result, the private of people's information and data (informational privacy) may not be fully lost, but it is not in excellent shape.
Smartphones are mostly used to provide services to users, rather than for communication. Users often pay for services using their personal information. Smartphones and other digital devices, such as smartwatches, are being used to collect personal information.
Service design focuses on building interactions between consumers and service providers, resulting in the flow of personal information. Assessing informational privacy in service design is crucial for effective practice. Our contribution seeks to fill this gap.
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